L'oreal Elvive Colour Protect Purple Shampoo is enriched with purple toners and a UV filter.  The colour correcting purple formula works to instantly neutralise unwanted yellow and orange tones to help leave blonde hair looking bright and beautiful between colourings.

• For highlighted brunette, blonde & grey hair
• Nourishes hair & neutralises brassy tones
• Hair is left looking bright and beautiful
• Starts working in just one use
• Use once a week to complement your regular Elvive Colour Protect routine