Bleach London's Reincarnation Shampoo 300ml is a nourishing shampoo designed to strengthen and revitalise dry, damaged, bleached, or coloured hair. Its bond-restoring formula features Creatine, Wheat Microproteins and Amino Acids, which work together to repair hair from within, reducing breakage by up to 68% and promoting healthier, more resilient strands.

• Ideal for straight, curly or coily hair that is dry, damaged, broken or frizzy
• Perfect for bleached and coloured hair that is dry and damaged
• Repairs weakened bonds
• Can be used daily
• Ingredients instantly smooth the hair fibre
• Leaves your hair looking and feeling more vibrant and lustrous
• Does not include bleach or colour
• Paraben-free & Vegan